WHY invest in HERM?
PLANNED
REVENUE
- 2028 -
$200mn
Market Value: 5x
TAM
U.S. Material Lift Market
$8.0bn
SAM $1.7bn
SOM
$700mn
Since 2018, HERM has enabled Roofing and Solar Contractors to Work-Smart, Work-Safe, Expedite Work, Increase Productivity and Reduce Labor Cost by up to 70%.
Our focus is establishing a strong presence in the U.S. market!
PRODUCT MARKET FIT
CONTRACTOR PROBLEMS
Thin Margins + OSHA Risk & Issues
HERM has a proven ‘Product-Market-Fit’ to address productivity loss and OSHA risks and issues in two key industries who are shaping the U.S. Market
The two
Industries Support 210,000+ Business
Contractors
Owners
ROOFING Industry As of 2024, the U.S. Roofing Contractor market is valued at $51.3bn, an increase of 1.25% from 2023; and been 12 M&A’s between January and May 2024
SOLAR Industry In 2023, the Commercial & Residential Solar Market was valued at $57.1bn; and is projected to grow at a compound annual growth rate (CAGR) of 13.7% up to 2030
- an industry game-changer -
Become a VIP 500 Investor
#1: Pre-Pubic - VIP Exclusive
Exclusive to VIP 500 Investor
Join us in revolutionizing the roofing, solar, and HVAC industries with HERM Logic’s innovative material lift systems. Our first investment round presents a unique opportunity to be part of a high-growth company with proven success in Australia and New Zealand, now entering the expansive U.S. market. With a total addressable market of $8 billion, we are poised for significant growth and profitability, aiming for $200 million in annual revenue within the next five years.
By investing in HERM Logic, you’re not just backing an innovative product with proven product-market-fit, you're investing in a safer, more efficient future for the construction industry.
VIP Registration
To qualify for your VIP Discount/s, please complete and submit your expression of interest (EOI) Form. [ Registration Form ]
A: VIP Offering goes live at Midnight (00:00.01hrs),
Friday October 26th, 2024*
B: The "Public Offering" goes live at Midnight (00:00.01hrs),
Friday November 1st, 2024*
Early-bird 20% share-price discount
... meet John C Müsster, Founder & CEO, and discover the HERM opportunity
... click the button to register your expression of interest (EOI)
Legal Disclaimer – Testing the Waters (TWT)
We are currently “testing the waters” under Regulation Crowdfunding.
No money or other consideration is being solicited.
Any indication of interest (EOI) does not involve any obligation or commitment of any kind.
No offers will be accepted until a Form-C is filed and approved through a Certified and approved Crowdfunding portal (i.e. Wefunder)
The HERM Logic LLC Financial Report covering FY2022 and FY2023 is an independent CPA Financial Review Statement/Report incompliance to GAPP Standards and SEC Standards.
#2: Bonus Perk to all Investors
As part of our First Investment Round, all Investors investing over $3,000 receive a Bonus Perk Product Discount of $1,500; and $2,500 for investments over $7,000 against the All New 2025 HERM260 Ultra Starter-Kit/09M, valued at $9,950 (MRSP).
This is your opportunity to invest in a proven solution that can significantly reduce labor and installation costs, improve safety, and boost productivity on every job!
As an Inventor in HERM Logic, you gain both equity in our growing company and access to discounted equipment that enhances your own operations. This "Win-Win" offer positions you at the forefront of industry innovation while maximizing the return on your investment.
HERM260 Ultra - World Debut
International Roofing Expo 2025,
February 19-21, San Antonio, Texas; and
InterSOLAR 2025
February 25-27, San Diego Convention Center, California
Introducing, the HERM260 Ultra [release, 2025]
available to all investors ... VIP, Industry, etc.
... click the button to register your expression of interest (EOI)
Legal Disclaimer – Testing the Waters (TWT)
We are currently “testing the waters” under Regulation Crowdfunding.
No money or other consideration is being solicited.
Any indication of interest (EOI) does not involve any obligation or commitment of any kind.
No offers will be accepted until a Form-C is filed and approved through a Certified and approved Crowdfunding portal (i.e. Wefunder)
The HERM Logic LLC Financial Report covering FY2022 and FY2023 is an independent CPA Financial Review Statement/Report incompliance to GAPP Standards and SEC Standards.
Highlights
Proven Product-Market-Fit
the material lift system of choice by roofing, solar, HVAC contractors.
Current Market
Over 450+ customers across Australia and New Zealand (ANZ);
- $4.24 million in revenue; and
- Over 126% year-on-year growth
Market Opportunity U.S Expansion
The U.S market is 20x our current market (ANZ)
- U.S TAM: $8.0Bn | SAM: $1.7Bn | SOM: $700Mn
Our Success
Built on trust and collaboration with our customers.
- My Aim: be a $200million company by 12/2028
Manufactured to International Standards
Standards: AS1418, EN131, EN1442, and ANSI-ASC A14.5
- International Warranty: 2 Years (parts + labor, or replace)
- Production Capacity (Scaling): > 2,600 units/pa
R&D Investments / Reinvestments
Over $1.6million since 2018 ...
making HERM the #1 preferred material lift system in ANZ,
which we intend to replicate across U.S.A
U.S. Manufacturing
HERM has plans for "Made in USA" scheduled for 2026/27
(see pitch-deck)
The Team
Kevin Lee, Production Manager
Kevin graduated with a Master's in Mechanical Engineering (MMEng) from University of Melbourne, Australia (UMeb) and manages the end-2-end supply chain (sourcing, outsourcing, scheduling, supplier and quality management) from Malaysia and Hong Kong Offices.
Jess Huntmore, Administration Manager
Jess graduated with a Master in Business Administration (MBA) from University of Melbourne, Australia (UMeb) and manages all B2B (international) sales, administration and 3PL from Hong Kong and Malaysia Offices.
the PROBLEM's we're addressing!
the HERM Logic SOLUTION
[video] ... in 74 seconds, you can uncover the reasons why the HERM Material Lift System is revolutionizing the industry and earning its reputation as an "industry game-changer" - and the material lift of choice among contractors in roofing, rooftop solar, HVAC, and general building work.
This innovative lift system enhances efficiency, safety, and productivity on job sites, allowing contractors to transport heavy materials with ease and precision. Its user-friendly design and robust performance make it indispensable for professionals seeking to streamline their operations and reduce labor costs.
[ World Debut: February 2025 ]
HERM Logic is excited to unveil its latest innovation, the HERM260 Ultra (MK3), at two major industry events [video]
International Roofing Expo (IRA)
San Antonio, Texas, (February 19-21, 2025)
InterSOLAR
San Diego Convention Center (February 25-27)
After investing over $1.6 million in research and development (R&D) since 2018, this third iteration boasts an impressive lift capacity of 260kg / 573lbs and features a state-of-the-art brushless DC electric winch.
Additionally, the new articulating eave module is designed to adapt seamlessly to any roof pitch angle, enhancing versatility and usability. The HERM260 Ultra promises to redefine standards in the industry, and we look forward to showcasing its capabilities to attendees at these prominent trade shows.
What's New!
The HERM260 Ultra
[ CLOSED Bin ] ... tools, materials, tiles, cement bags, bricks, tubs,
[ OPEN Bin ] ... asphalt shingle packs, gravelers, strippers, tar kettles,
[ OPEN Bin ] ... sheet iron, roofing boards,
[ OPEN Bin ] ... solar panels, solar racks, HVAC systems
[ OPEN Bin ] ... windows + frame, doors + frame, sheeting
Over 450+ Customers across Australia and New Zealand (ANZ) . . . . . . . .
Equipped with 2x Controllers
10m wired and 100m wireless (remote) controller
the Investment OPPORTINITY we are presenting!
Product-Market-Fit
Since 2018, HERM Logic has demonstrated consistent growth and success within Australian and New Zealand ("ANZ") markets, averaging 126% year-on-year growth since 2018. With over 450 customers and cumulative revenue (2022 and 2023) of $4.24 million we've proven 'Product-Market-Fit' and our ability to 'Scale & Succeed' in the roofing and solar industries.
U.S. Market
[1] The U.S. roofing and solar contractor markets are 20 times larger than the ANZ markets, with a TAM (Total Addressable Market) of $8 billion; SAM (Serviceable Addressable Market) of $1.4 billion; and a SOM (Serviceable Obtainable Market) of $700 million.
[2] The U.S. construction industry is increasingly prioritizing efficiency and safety. HERM is positioned to capture significant market share.
Strong Demand
U.S. Public roofing companies have outperformed the S&P 500 by 42% over the past 12 months, driven by strong share price growth. HERM's products are designed to meet the specific needs of the U.S. market, addressing both productivity and safety concerns, and positioning us as an industry game-changer.
Vision Statement
"As Founder and CEO of HERM Logic, my goal is to drive our company to achieve $100 million in annual revenue within the first five years, with a 5x market valuation by December 2028. We aim to revolutionize the roofing, solar, and HVAC industries with innovative, safer, and more efficient material lift solutions, expanding rapidly across the U.S. and globally."
- John C Müsster
R&D Investment Statement - 2022 and 2023
Between 2022 and 2023, HERM invested/reinvested in total $501,247 into research and Development (R&D).
Between 2018 and 06/2024, HERM had invested and reinvested over $1.6m in R&D.
As a result, in February 2025, our 3rd iteration/design - the HERM260 Ultra will make its world debut at International Roofing Expo (Texas) and at InterSORLA (California). HERM has no foreseeable design plans or upgrades.
- John C Müsster, Founder and CEO
Compliance, Quality Build, and Competitive Pricing
We operate within a robust agile framework; and we adhere to international standards ISO9001, AS1418, EN131, EN1442, and ANSI-ASC A14.5. Our commitment to quality ensures that our products meet and exceed customer expectations, providing a competitive edge in the market.
R&D Investments
Starting with the first HERM material lift system in 2018, the HERM250 Mk1 (Mack1), to Mk2 in 2022, and now, the HERM260 Ultra (Mk3) making its World Debut at International Roofing Expo 2025, (February 19-21, San Antonio, Texas); and at InterSOLAR 2025 (February 25-27, San Diego Convention Center, California), HERM Logic has invested and reinvested more than $1.6million into design, engineering and manufacturing to create what is today - an industry game-changer, and the #1 preferred material lift system by contractors in roofing, rooftop solar, HVAV and building-works. (for more details, read the full CPA Financial Review Statement)
Making the HERM lift
HERM Logic integrates best practices in procurement, supply chain management, and advanced manufacturing technologies to create an industry-leading material lift system. By leveraging FRP pultrusion technology, the system is not only stronger and lighter but also non-conductive and non-corrosive, setting it apart from competitors.
With a focus on Industry 4.0 standards and efficiency, we also utilize DC electric motors for winches, ensuring that the HERM lift delivers optimal performance. These innovations make the HERM Material Lift a game-changer for contractors across roofing, solar, HVAC, and construction sectors..
Low Customer Acquistion Cost (CAC)
Over the past five years, we have experimented with various marketing approaches, including email marketing, phone and text/SMS marketing, lead-generation marketing, and the distributor model. Through rigorous testing, we found that direct sales through industry trade exhibitions and trade day/nights delivered the highest ROI.
U.S. Market Strategy. In contrast to Australia, where we have only two strategic industry exhibitions to promote, meet with customers, and drive annual sales, the U.S. offers 25 opportunities. This significant increase in market exposure presents an exciting chance to expand our reach and impact.
Trade Exhibitions and Trade Days/Nights
We will continue to leverage direct sales through industry trade exhibitions and trade days/nights, which have proven to deliver the highest ROI. These events allow us to showcase the HERM Material Ladder Lifter directly to our target audience, facilitating hands-on demonstrations and face-to-face interactions with potential customers.
Enhancing Our Strategy with Manufacturer's Representatives: For the American market, we plan to bolster our strategy by incorporating Manufacturer's Representatives into our success formula. These representatives will act as our brand ambassadors, promoting and selling the HERM Material Ladder Lifter across the country. Their industry knowledge, existing relationships, and regional presence will be invaluable in driving sales and expanding our market footprint.
Key Benefits
Increased Market Exposure: With 25 industry exhibitions in the USA, our market exposure will significantly increase, providing numerous opportunities to connect with potential customers, demonstrate our product, and secure sales.
Localized Sales Efforts: Manufacturer's Representatives will offer localized sales efforts, ensuring that our product reaches various regions across the country. Their expertise in the roofing, solar, and HVAC industries will enhance our ability to connect with contractors who can benefit most from the HERM Material Ladder Lifter.
Direct Customer Engagement: Direct sales through trade exhibitions and Manufacturer's Representatives will facilitate immediate customer feedback and engagement, allowing us to address any concerns and tailor our product offerings to meet market demands.
Proven Success Formula: By combining our proven direct sales strategy with the added strength of Manufacturer's Representatives, we are confident in our ability to achieve substantial growth and establish a strong presence in the U.S. market.
Conclusion
In conclusion, the U.S. market presents a remarkable array of opportunities for HERM Logic and its investors.
By refining our approach through the deployment of manufacturer's representatives and maintaining a strong emphasis on direct sales via industry exhibitions and trade events, we are well-positioned for substantial growth.
Your financial investment in HERM will not only facilitate the expansion of our market reach but also enable us to boost sales and reinforce our status as the leading supplier of material lift systems for roofing, solar, HVAC, and construction contractors in the U.S.
Together, we can drive success and innovation in these vital sectors.
John C Müsster, Founder & CEO
HERM Logic LLC
VIP 500 Investor Registry
As an inventor and business owner, I prefer making informed decisions.
... this is your opportunity to ask me any questions on any matter!
Your Questions pre-launch questions are invaluable in preparing for the HERM Investor launch, and I am here to provide as much clarity as possible.
However, please note that there are certain limitations when it comes to questions that could pose a threat to HERM Logic’s competitive advantage. Topics such as design, proprietary technology, materials, suppliers, manufacturing techniques and processes, unit production costs, distribution costs, and untapped markets are areas that we protect closely.
VIP 500 Investor Registry
Our goal is to answer your questions and secure 500 VIP Investors. Your questions and expression of interest (EOI) through this registration form will provide critical insights into the HERM investment offer and help us track our progress towards raising a total of $1.235 million in this first round.
NOTE on "Registration Form
(A) Submitting this Form is Not a Commitment by you. It is ONLY an "Expression of Interest (EOI)" by you; and
(B) No offer to buy the securities can be accepted and no part of the purchase price can be receive until the offering statement is filed and only though the platform of an intermediary (funding portal or broker-dealer);
How to Contact John in addition to using this Form, you can -
EMAIL: johnm@hermlogic.com
CALENDLY (book a meeting): https://calendly.com/hermlogic
LINKED-IN (message): https://ww.linkedin.com/in/johnmusster
Thank you for your EOI and support.
Best regards,
John
John C. Müsster | Founder & CEO
I was impressed with the investment opportunity presented on the crowdfunding page. It was informative and enticing.
Satisfied Investor
The VIP investor form was easy to fill out and I am excited to potentially become a part of this business.
Potential Investor
★★★★★
★★★★★
Frequently Asked Questions
What is the market opportunity for HERM Logic in the U.S.?
Response:
The U.S. roofing and solar market is growing rapidly, valued at $51.3 billion as of January 2024. With safety, efficiency, and cost-effectiveness being top priorities in the construction industry, the demand for solutions like the HERM Material Lift is on the rise. HERM Logic is entering a market that’s 20 times the size of our current operations in Australia and New Zealand, with a Total Addressable Market (TAM) of $8 billion. Our goal is to reach $100 million in annual revenue within 5 years of U.S. operations.
What competitive advantage does HERM Logic offer?
Response:
HERM Logic stands out with its industry-first material lift designed for roofing, solar, and HVAC contractors, reducing labor and installation costs by up to 70%. Our system is modular, easy to transport, quick to set up, and designed with safety as a top priority, reducing job-site injuries. Plus, we are introducing Industry 4.0 practices into our manufacturing, allowing us to scale quickly while maintaining high-quality standards. Our low customer acquisition costs (CAC) and proven product-market fit give us an edge in rapidly growing the business.
How does HERM Logic make money?
Response:
HERM Logic generates revenue through the direct sale of the HERM Material Lift system to roofing, solar, and HVAC contractors. We also plan to offer service and maintenance packages for the equipment, further enhancing long-term revenue streams. With a focus on expanding into the U.S. market, we anticipate significant revenue growth by leveraging our sales channels and strategic partnerships in the industry.
How do you plan to scale the business in the U.S. market?
Response:
HERM Logic has a well-defined go-to-market strategy for the U.S., including leveraging industry relationships, targeting key construction hubs, and attending trade shows to build awareness and drive sales. We will rely on our proven sales processes, a lean and agile manufacturing model, and strategic partnerships with distributors and contractors to accelerate market penetration. Our product's track record in Australia and New Zealand, along with its third-generation design, positions us well to capture significant market share.
What risks should I be aware of as an investor?
Response:
Like any business entering a new market, HERM Logic faces risks related to competition, market adoption, and regulatory compliance. However, we have mitigated these risks by thoroughly testing our product in smaller markets (Australia and New Zealand), refining our production process, and ensuring full compliance with international safety standards, including ISO9001 and U.S. and European standards (ANSI-ASC A14.5, EN131). Our deep industry knowledge and strong relationships in the sector further reduce risks as we expand.
What is the expected return on investment (ROI)?
Response:
We aim to deliver a strong ROI by rapidly expanding into the U.S. market and scaling up sales of our third-generation product. Based on our growth trajectory in Australia and New Zealand, we project revenue to reach $100 million by 2028, with a target valuation of 5x at that point. Investors who come in early can benefit from our VIP Early-Bird Investor Program, which includes discounted share prices and additional perks for industry investors.
What makes the HERM Material Lift unique compared to competitors?
Response:
The HERM Material Lift is the first of its kind to combine lightweight, non-conductive, corrosion-resistant materials with the ability to lift up to 260 kg (570 lbs) to a height of 21 meters (69 feet) and transport it across rooftops. Our lift is also modular, making it highly adaptable to different job-site conditions, and designed with the increasing diversity of the workforce in mind, including women and older workers who may find traditional lifting methods difficult or unsafe. These innovations address common contractor pain points and make HERM a one-of-a-kind solution.
How much capital are you raising, and how will it be used?
Response:
We are seeking to raise $1.2 million in this funding round. The funds will be used to support our U.S. market entry, including production scaling, sales team expansion, marketing efforts, and strategic partnerships with distributors. A portion will also go toward R&D to continuously improve the HERM system and ensure it remains ahead of the competition in terms of safety and efficiency.
What traction has HERM Logic achieved so far?
Response:
Since 2018, HERM Logic has averaged 126% Year-On-Year sales growth with over $4.24 million in revenue generated from the Australian and New Zealand markets. We’ve successfully scaled our manufacturing capabilities to produce up to 2,640 units annually and have a growing customer base that trusts HERM to improve their operations and cut costs.
How do you acquire customers, and what is your Customer Acquisition Cost (CAC)?
Response:
Our CAC is 15%, which includes sales commissions and bonuses. We acquire customers through a combination of industry partnerships, direct sales, and trade shows, along with leveraging digital marketing and content strategies targeted at roofing, solar, and HVAC contractors. We have a clear roadmap for entering the U.S. market, based on lessons learned from our successful growth in Australia and New Zealand. (re: "Join Us")
Who is behind HERM Logic? What is the team’s experience?
Response:
HERM Logic was founded by John C. Müsster, who has over 20 years of experience in procurement, supply chain, and manufacturing, including leading-edge Just-in-Time manufacturing with exclusive supply agreements with major brands like Toyota Radiators Australia and Besco Batteries Australia. Our team brings extensive industry expertise and a track record of successful market entries and product innovations, ensuring HERM’s success in the U.S. (re: "About Us")
Who produced the HERM Logic LLC Financial Report, and what standards were followed?
Response:
The HERM Logic LLC Financial Report covering FY2022 and FY2023 was produced through an independent CPA Financial Review. This report was conducted in full compliance with both Generally Accepted Accounting Principles (GAAP) and Securities and Exchange Commission (SEC) Standards. The independent review ensures that our financial statements are accurate, transparent, and in line with the regulatory requirements for potential investors, providing you with the assurance needed for informed decision-making.
FAQ: Operational
FAQ: Financial
What is the current valuation of HERM Logic LLC?
Response:
HERM Logic LLC is currently valued at $25 million, with a total of 10,000,000 shares issued. The CAP Table breakdown is as follows:
John Müsster (Founder & CEO): 55%
The HERM Family Trust: 35%
Investor Equity Allocation: 5%
Stock Options: 5%
This valuation reflects the company's growth potential, market opportunity, and strong foundation in the roofing, solar, and HVAC industries.