WHY Invest in HERM Logic

Join us in revolutionizing the roofing, solar, and HVAC industries with HERM Logic’s innovative material lift systems. Our first investment round presents a unique opportunity to be part of a high-growth company with proven success in Australia and New Zealand, now entering the expansive U.S. market. With a total addressable market of $8 billion, we are poised for significant growth and profitability, aiming for $200 million in annual revenue within the next five years.

By investing in HERM Logic, you’re not just backing an innovative product with proven product-market-fit, you're investing in a safer, more efficient future for the construction industry

... meet John C Müsster, Founder & CEO, and discover the HERM opportunity

... click the button to register your expression of interest (EOI)

Highlights

Proven Product-Market-Fit

• the material lift system of choice by roofing, solar, HVAC contractors.

Current Market

• Over 450+ customers across Australia and New Zealand (ANZ);
  - $4.24 million in revenue; and
  - Over 126% year-on-year growth

Market Opportunity U.S Expansion

• The U.S market is 20x our current market (ANZ)
  - U.S TAM: $8.0Bn | SAM: $1.7Bn | SOM: $700Mn

Our Success

• Built on trust and collaboration with our customers.
  - My Aim: be a $200million company by 12/2028

Manufactured to International Standards

• Standards: AS1418, EN131, EN1442, and ANSI-ASC A14.5
  - International Warranty: 2 Years (parts + labor, or replace)
  - Production Capacity (Scaling): > 2,600 units/pa

R&D Investments / Reinvestments

• Over $1.6million since 2018 ...
  making HERM the #1 preferred material lift system in ANZ,
  which we intend to replicate across U.S.A

U.S. Manufacturing

• HERM has plans for "Made in USA" scheduled for 2026/27
  (see pitch-deck)

The Team

John C Müsster, Founder / CEO

John holds a Masters in Business and Technology (MBT) from University New South Wales (UNSW); Degree in Int. Trade & Exports, and is a member of UNSW Global Consulting (2010 - ). John oversees sales, marketing, product development and supplier agreements.

Kevin Lee, Production Manager

Kevin graduated with a Master's in Mechanical Engineering (MMEng) from University of Melbourne, Australia (UMeb) and manages the end-2-end supply chain (sourcing, outsourcing, scheduling, supplier and quality management) from Malaysia and Hong Kong Offices.

Jess Huntmore, Administration Manager

Jess graduated with a Master in Business Administration (MBA) from University of Melbourne, Australia (UMeb) and manages all B2B (international) sales, administration and 3PL from Hong Kong and Malaysia Offices.

[ Frequently Asked Questions ]

Juan Paulo Daya, Digital Marketing Manager

Juan is a graduate from Lyceum of the Philippines University, Batangas with a Bachelor in Multimedia & Arts.
Juan managers HERM Logic's online presence - social media, digital content, lead generation.

the Investment OPPORTINITY we are presenting!

Product-Market-Fit

Since 2018, HERM Logic has demonstrated consistent growth and success within Australian and New Zealand ("ANZ") markets, averaging 126%    year-on-year growth since 2018. With over 450 customers and cumulative revenue (2022 and 2023) of $4.24 million    we've proven 'Product-Market-Fit' and our ability to 'Scale & Succeed' in the roofing and solar industries.

U.S. Market

[1] The U.S. roofing and solar contractor markets are 20 times larger than the ANZ markets, with a TAM (Total Addressable Market) of $8 billion; SAM (Serviceable Addressable Market) of $1.4 billion; and a SOM (Serviceable Obtainable Market) of $700 million.

[2] The U.S. construction industry is increasingly prioritizing efficiency and safety. HERM is positioned to capture significant market share.

Strong Demand

U.S. Public roofing companies have outperformed the S&P 500 by 42% over the past 12 months, driven by strong share price growth. HERM's products are designed to meet the specific needs of the U.S. market, addressing both productivity and safety concerns, and positioning us as an industry game-changer.

Vision Statement

"As Founder and CEO of HERM Logic, my goal is to drive our company to achieve $100 million in annual revenue within the first five years, with a 5x market valuation by December 2028. We aim to revolutionize the roofing, solar, and HVAC industries with innovative, safer, and more efficient material lift solutions, expanding rapidly across the U.S. and globally."

- John C Müsster

     R&D Investment Statement - 2022 and 2023

Between 2022 and 2023, HERM invested/reinvested in total $501,247 into research and Development (R&D).
Between 2018 and 06/2024, HERM had invested and reinvested over $1.6m in R&D.

As a result, in February 2025, our 3rd iteration/design - the HERM260 Ultra will make its world debut at International Roofing Expo (Texas) and at InterSORLA (California). HERM has no foreseeable design plans or upgrades.

- John C Müsster, Founder and CEO

HERM260 Ultra - World Debut

International Roofing Expo 2025,
February 19-21, San Antonio, Texas; and

InterSOLAR 2025
February 25-27, San Diego Convention Center, California

Introducing, the HERM260 Ultra [release, 2025]

... click the button to register your expression of interest (EOI)

What's New!
The HERM260 Ultra

With over $1.6 million in research and development (R&D) since 2018, this third iteration boasts an impressive lift capacity of 260kg / 573lbs and features a state-of-the-art brushless DC electric winch.

The HERM260 Ultra promises to redefine standards in the industry, and we look forward to showcasing its capabilities to attendees at these prominent trade shows.

As an Inventor in HERM Logic, you gain both equity in our growing company and access to discounted equipment that enhances your own operations. This "Win-Win" offer positions you at the forefront of industry innovation while maximizing the return on your investment.

Compliance, Quality Build,  and Competitive Pricing 

We operate within a robust agile framework; and we adhere to international standards ISO9001, AS1418, EN131, EN1442, and ANSI-ASC A14.5. Our commitment to quality ensures that our products meet and exceed customer expectations, providing a competitive edge in the market.

R&D Investments

Starting with the first HERM material lift system in 2018, the HERM250 Mk1 (Mack1), to Mk2 in 2022, and now, the HERM260 Ultra (Mk3) making its World Debut at International Roofing Expo 2025, (February 19-21, San Antonio, Texas); and at InterSOLAR 2025 (February 25-27, San Diego Convention Center, California), HERM Logic has invested and reinvested more than $1.6million into design, engineering and manufacturing to create what is today - an industry game-changer, and the #1 preferred material lift system by contractors in roofing, rooftop solar, HVAV and building-works. (for more details, read the full CPA Financial Review Statement)

Making the HERM lift

HERM Logic integrates best practices in procurement, supply chain management, and advanced manufacturing technologies to create an industry-leading material lift system. By leveraging FRP pultrusion technology, the system is not only stronger and lighter but also non-conductive and non-corrosive, setting it apart from competitors.

With a focus on Industry 4.0 standards and efficiency, we also utilize DC electric motors for winches, ensuring that the HERM lift delivers optimal performance. These innovations make the HERM Material Lift a game-changer for contractors across roofing, solar, HVAC, and construction sectors..

Frequently Asked Questions

What is the market opportunity for HERM Logic in the U.S.?

Response:
The U.S. roofing and solar market is growing rapidly, valued at $51.3 billion as of January 2024. With safety, efficiency, and cost-effectiveness being top priorities in the construction industry, the demand for solutions like the HERM Material Lift is on the rise. HERM Logic is entering a market that’s 20 times the size of our current operations in Australia and New Zealand, with a Total Addressable Market (TAM) of $8 billion. Our goal is to reach $100 million in annual revenue within 5 years of U.S. operations.

What competitive advantage does HERM Logic offer?

Response:
HERM Logic stands out with its industry-first material lift designed for roofing, solar, and HVAC contractors, reducing labor and installation costs by up to 70%. Our system is modular, easy to transport, quick to set up, and designed with safety as a top priority, reducing job-site injuries. Plus, we are introducing Industry 4.0 practices into our manufacturing, allowing us to scale quickly while maintaining high-quality standards. Our low customer acquisition costs (CAC) and proven product-market fit give us an edge in rapidly growing the business.

How does HERM Logic make money?

Response:
HERM Logic generates revenue through the direct sale of the HERM Material Lift system to roofing, solar, and HVAC contractors. We also plan to offer service and maintenance packages for the equipment, further enhancing long-term revenue streams. With a focus on expanding into the U.S. market, we anticipate significant revenue growth by leveraging our sales channels and strategic partnerships in the industry.

How do you plan to scale the business in the U.S. market?

Response:
Scaling the business in the U.S. market involves leveraging current manufacturing capabilities to meet demand and strategically expanding operations. HERM Logic has the capacity to produce 55 units per week (2,640 annually), fulfilling projected sales needs for the next two years. To further scale, plans are in place to establish a U.S.-based manufacturing facility in Florida or Texas by 2027. This expansion supports local production, reduces lead times, and strengthens the brand’s presence in a market with significant growth potential.

What risks should I be aware of as an investor?

Response:
Like any business entering a new market, HERM Logic faces risks related to competition, market adoption, and regulatory compliance. However, we have mitigated these risks by thoroughly testing our product in smaller markets (Australia and New Zealand), refining our production process, and ensuring full compliance with international safety standards, including ISO9001 and U.S. and European standards (ANSI-ASC A14.5, EN131). Our deep industry knowledge and strong relationships in the sector further reduce risks as we expand.

What is the expected return on investment (ROI)?

Response:
We aim to deliver a strong ROI by rapidly expanding into the U.S. market and scaling up sales of our third-generation product. Based on our growth trajectory in Australia and New Zealand, we project revenue to reach $100 million by 2028, with a target valuation of 5x at that point. Investors who come in early can benefit from our VIP Early-Bird Investor Program, which includes discounted share prices and additional perks for industry investors.

What makes the HERM Material Lift unique compared to competitors?

Response:
The HERM Material Lift is the first of its kind to combine lightweight, non-conductive, corrosion-resistant materials with the ability to lift up to 260 kg (570 lbs) to a height of 21 meters (69 feet) and transport it across rooftops. Our lift is also modular, making it highly adaptable to different job-site conditions, and designed with the increasing diversity of the workforce in mind, including women and older workers who may find traditional lifting methods difficult or unsafe. These innovations address common contractor pain points and make HERM a one-of-a-kind solution.

How much capital are you raising, and how will it be used?

Response:
We are seeking to raise $1.2 million in this funding round. The funds will be used to support our U.S. market entry, including production scaling, sales team expansion, marketing efforts, and strategic partnerships with distributors. A portion will also go toward R&D to continuously improve the HERM system and ensure it remains ahead of the competition in terms of safety and efficiency.

What traction has HERM Logic achieved so far?

Response:
Since its inception in 2018, HERM Logic has achieved an average annual sales growth of 126%, generating over $4.24 million in revenue across the Australian and New Zealand markets. This strong track record highlights the market demand and scalability of its innovative material lift systems.

With a proven sales process, lean manufacturing model, and strategic partnerships with distributors and contractors, HERM Logic is well-positioned to replicate this success and accelerate penetration into the lucrative U.S. market.

How do you acquire customers, and what is your Customer Acquisition Cost (CAC)?

Response:
Our CAC is 15%, which includes sales commissions and bonuses. We acquire customers through a combination of industry partnerships, direct sales, and trade shows, along with leveraging digital marketing and content strategies targeted at roofing, solar, and HVAC contractors. We have a clear roadmap for entering the U.S. market, based on lessons learned from our successful growth in Australia and New Zealand. (re: "Join Us")

Who is behind HERM Logic? What is the team’s experience?

Response:
HERM Logic was founded by John C. Müsster, who has over 20 years of experience in procurement, supply chain, and manufacturing. John's fist company, Müsster Metal was leading-edge Just-in-Time manufacturing with exclusive supply agreements with Toyota Radiators Australia and Besco Batteries Australia. For HERM Logic, john's team brings extensive industry expertise and a track record of successful product innovation and market entries ensuring HERM’s success in the U.S. (re: "About Us")

Who produced the HERM Logic LLC Financial Report, and what standards were followed?

Response:
The HERM Logic LLC Financial Report covering FY2022 and FY2023 was produced through an independent CPA Financial Review. This report was conducted in full compliance with both Generally Accepted Accounting Principles (GAAP) and Securities and Exchange Commission (SEC) Standards. The independent review ensures that our financial statements are accurate, transparent, and in line with the regulatory requirements for potential investors, providing you with the assurance needed for informed decision-making.

FAQ: Operational

FAQ: Financial

What is the current valuation of HERM Logic LLC?

Response:
HERM Logic LLC is currently valued at $25 million, with a total of 10,000,000 issues shares. The CAP Table breakdown is as follows:

• John Müsster (Founder & CEO): 60%

• The HERM Family Trust: 35%

• Stock Options: 5%

This valuation reflects the company's growth potential, market opportunity, and strong foundation in the roofing, solar, and HVAC industries.

When you invest in HERM, you become a member of the HERM family.

Together, we will save lives by creating safe workplaces; create employment; induct young men and women to take up a trade (roofing, solar, HVAC, construction); create business opportunities for those who want to grow and expand; and make America prosperous again by working smart!

... for more information, please reach out to me, and ask me any question!

EMAIL: johnm@hermlogic.com

LINKED-IN: https://www.linkedin.com/in/johnmusster/

CALENDLY : book a meeting, a face2face with John
https://calendly.com/hermlogic

John
Founder / CEO

INVESTER EOI form

fact-check ... industry and market insights

• https://www.bls.gov/news.release/pdf/cfoi.pdf

• https://www.cpwr.com/wp-content/uploads/DataBulletin-May2022.pdf

• www.roofingcontractor.com/articles/97890-2023-state-of-the-industry-report

• https://www.mordorintelligence.com/industry-reports/united-states-roofing-market

• https://foundersib.com/2024/06/05/2024-roofing-market-ma-update/

• https://www.roofingcontractor.com/articles/97890-2023-state-of-the-industry-report

• https://www.bbb.org/content/dam/iabbb/marcom-assets/industry-reports/Industry%20Report_Roofing-US-2023.pdf

• https://davcapadvisors.com/wp-content/uploads/2024/04/2024.3.31-roofing-report-final-vf.pdf

• https://www.threesixtyseven.com/wp-content/uploads/2024/06/Commercial__Residential_Roofing_Market_Report.pdf

• https://www.seia.org/cheatsheet

• https://www.seia.org/research-resources/solar-market-insight-report-q2-2024

• https://www.seia.org/sites/default/files/2024-03/USSMI-2023%20YIR%20ES%20-%20EMBARGOED.pdf

• https://www.precedenceresearch.com/rooftop-solar-photovoltaic-market

• U.S. solar power generation forecast to grow 75% through 2025 – pv magazine USA (pv-magazine-usa.com)